Outreach

Overview

Outreach is a sales engagement and revenue orchestration platform built around sequencing, task automation, and outbound workflows for large sales teams. In spring 2026 it moved its site to outreach.ai and repositioned as an agentic platform where AI agents execute the work, not just surface it.

Key Features

Outreach Omni (conversational agent)

A universal conversational AI agent shipped in the April 2026 Spring release. Available in Slack and on mobile, it lets sellers and managers ask questions, analyze deals, and send emails inside a single conversation.

Agent Studio

Lets revenue operations teams build, schedule, and scale custom agents on a visual canvas, with ready-to-run workflow templates.

AI Agent Lineup

Purpose-built agents cover each stage of the sales workflow: Research Agent, Revenue Agent, Personalization Agent, Meeting Prep Agent, and Deal Agent.

MCP Support

In June 2026 Outreach shipped an app inside ChatGPT and an MCP Server for Codex, becoming a revenue orchestration platform that offers both an MCP Server and an MCP Client — so outside agent ecosystems can call Outreach data and actions.

Sales Sequencing

Multi-channel outbound sequences (email, phone, LinkedIn) with open/reply tracking and optimization.

Kaia (conversation intelligence)

Records, transcribes, and analyzes calls to surface trends, objections, competitor mentions, and coaching opportunities.

• Battlecards — instant competitive info
• Objection notes — auto-recorded
• Next action suggestions

Deal Insights

Risk analysis and close probability predictions.

Integrations

• Salesforce, HubSpot
• Gong for call analysis
• LinkedIn Sales Navigator

Pricing

Outreach doesn't publish prices publicly. Packaging was reorganized into four Amplify editions, and the model is now dual-metered: per-seat licenses with a consumption layer of AI credits on top.

Plan	Approx. per user/month	AI credits
Amplify Essentials	Quote-based	10,000
Amplify Core	$100-$120	25,000
Amplify Plus	$120-$160	50,000
Amplify Pro	~$160	100,000

All editions are quote-based with annual contracts, and no platform fee is stated. Kaia is a paid add-on, estimated at $30-$50/user/month.

Strengths

• ✅ Industry-standard sales engagement platform
• ✅ Agent Studio lets RevOps build its own agents without engineering
• ✅ Both MCP Server and MCP Client, so external AI agents can drive Outreach
• ✅ Deep Salesforce/HubSpot/Gong integration
• ✅ Proven with large teams

Weaknesses

• ❌ Expensive, not for SMBs
• ❌ Seat fees plus consumption-based AI credits make total spend hard to forecast
• ❌ Long implementation
• ❌ Opaque, quote-only pricing
• ❌ Feature-heavy UI has a learning curve

Official Resources

• Website: https://www.outreach.ai