Figma AI / Make: AI Built into Design Tools
Figma's built-in AI features and the Make line let you get AI assistance while keeping the design context. The hassle of bouncing to external AI is reduced.
Advantages of Built-In AI
- Suggestions that understand the context of existing designs/components
- Text generation/replacement and layout help completed within the tool
- Time savings on prototyping and naming cleanup
Usage Guidelines
- Ideation and mass production by AI; design judgment by people
- Always check conformance to the design system
- Treat output as review-required (don't ship as-is)
Caution
- Feature names, scope, and pricing change often; confirm officially
- For client assets/confidential handling, check the contract and terms
- Confirm commercial-use terms for generated images
Positioning
"AI assistance completed within the tool" has little friction and suits real work. But the principle that design responsibility and consistency belong to people is the same as with external AI.
