Polish Copywriting with AI
For catchphrases and landing-page copy, the iron rule is "generate many, then pick." AI is ideal for generating a large number of variations.
Effective Prompt
Product [XX], target [XX], value offered [XX], impression to avoid [XX]. 5 catchphrases each, by appeal axis (benefit / empathy / numbers / contrarian).
Crafting LP Copy
- Design a consistent flow of "headline → sub → CTA"
- Have AI surface "reader anxieties and objections" and write copy that preempts them
- Write benefits (the future gained) and features separately
Selecting and Validating
- AI drafts are material. Whether it lands is judged by people and testing
- Don't use exaggeration or unfounded assertions (mind advertising/labeling law)
- Validate with real data via A/B testing where possible
Caution
AI is a "drawer of phrasings." The strategy of who you promise what is decided by people. Leaving exaggeration to AI becomes a legal and trust risk.
