Overview
Hex is a collaborative data workspace combining Jupyter Notebook-style coding with BI dashboards. It integrates SQL + Python + R execution. The AI features formerly branded in-product as "Hex Magic" are now organized as Hex AI, and a set of purpose-specific agents sits at the center of the product.
Key Features
Purpose-Specific AI Agents
There is a Notebook agent that writes SQL/Python cells, Threads for non-technical users asking questions in chat, a Modeling agent for building semantic models, a Chat with App agent for app consumers, and a Generative Apps agent (beta) that builds data apps.
Model Choice
As of August 2026 you can select GPT-5.6 (Sol / Terra / Luna), Claude Opus 5, and Fable 5, with a Fast Mode that speeds up token output on Opus models.
Agents from CLI and API
The Hex Agent can now be invoked from the command line and the API, so it fits into terminal-centric workflows.
Context Studio and Evals
Context Studio lets teams observe, test, and deploy the context given to agents, and an Evals framework measures agent performance before production.
Integrated Data Analysis
- SQL — direct DB queries
- Python — pandas, numpy, scikit-learn
- R — statistical analysis
- Charts — interactive visualizations
- App deployment — turn notebooks into dashboards
Broad Integrations
Snowflake, BigQuery, Databricks, PostgreSQL, MySQL, dbt, etc.
Team Collaboration
Real-time co-editing, comments, version control, permissions.
Pricing
There are four tiers — Community, Professional, Team, and Enterprise — with Professional at $36/editor/month and Team at $75/editor/month.
| Plan | Monthly | Highlights |
|---|---|---|
| Community | $0 | Basics; Notebook agent trial only |
| Professional | $36/editor | Notebook agent, unlimited notebooks, up to 5 published apps |
| Team | $75/editor | Threads agent, Modeling agent, unlimited published apps, scheduling |
| Enterprise | Contact | SSO, audit, governance, dedicated support |
Large machines and GPUs are billed pay-as-you-go ($0.32–$6.70/hour).
Strengths
- ✅ Purpose-specific agents cover both technical and non-technical users
- ✅ SQL + Python + R integration
- ✅ Rich team collaboration
- ✅ Broad data warehouse integrations
- ✅ Notebook-to-app deployment
- ✅ Agents runnable from CLI and API
Weaknesses
- ❌ $75/editor is expensive
- ❌ Overkill for small teams
- ❌ Steep learning curve
- ❌ Extra compute costs on top of seats
Official Resources
- Website: https://hex.tech
- Pricing: https://hex.tech/pricing
- AI overview: https://learn.hex.tech/docs/getting-started/ai-overview